Search Engine Optimization (SEO) is a way to get directories and search engines to give your site a better indexing position / rank, so that customers or anyone who is looking for your site can see it easily when they type some words in search engine site. The higher you are in the search engines and directories, the better chance you’ll have doing business on the internet.
These are the simple steps to optimize your site:
Step 1: Modify your web-site – This step includes adding optimized content to all pages in the website.
Step 2: Add tags – Add or make changes to Meta tags, Title tags, H1 tags, H2 tags and alt tags for images, after keywords research.
Step 3: Link building – Create link building on your site, each page should be connected. Get links from other sites relevant to your site is a must for better ranking.
Website statistics monitoring and conversion tracking
There are offline tools that you can use to optimize your web site and it all involves your URL or your Web Domain name. I would put my web domain name on business cards, stationery, have a sign on my car, use bumper stickers or have tee shirts and coffee mugs made with the URL. I would do everything to advertise my web-site offline. This is called offline optimization of your web-site.
So web site optimization is both and online and offline deal. Online, you must use keywords to attract customers and get good search engine rankings and offline, you can advertise your URL to the public to get the to visit your web site.